An Adwords Technique You May Not Know…

I do the affiliate marketing thing like you.

Anyone that has been doing this for a while knows the drill:
a) find a product with a decent pay off.

b) research the demand in terms of searches.

c) get a keyword list together

d) set up a landing page to entice people to buy this product

e) write articles and set up a Squidoo Lens, Tumblr, Twing Forum posts and other directives back to your site to help send traffic.

(f) and last but not least, some affiliate marketers get into Adwords.

Adwords can be scary and it will turn into a money sucking machine if you don’t go in with a little headstart on how it works.

Remember, Google is a business and the responsibility of a business is to turn a profit. There are many ways Google has built in to Adwords to allow them to turn a quick profit.

First of all, don’t choose worldwide coverage unless you *know* for a fact that your product has international appeal, otherwise you may wind up with a lot of “curiosity clicks” from other place that had no intention of buying from you. Normally when I go into a campaign, I use US, Canada and UK. That’s it for my campaigns and they pay off fine.

Next, don’t choose to show accelerated ads, show your ads evenly as that way you won’t burn through your adwords budget quicker.

You don’t need #1 position on Adwords results to be popular with customers. I usually rank about position #6-#8 in my bidding and my ads cost less and I still appear on the front page and plus I add this. Here is a technique you may not know. When you set up your Adwords ads, use the following formula and you can use it on any line:

Here’s a sample ad for promotion of our PLR articles at Keyword Content

{KeyWord:Niche Content} Articles
Quality PLR articles written by our
own inhouse writers. No Memberships
www.keywordcontent.net/PLR

Okay, see that first line? Here’s the breakdown:
{Keyword: means that if someone searches for Dog Training PLR, their EXACT keyword will appear in the place of the word “keyword” however if they type something too large to appear the word “Niche Content” will appear instead.
Either selection will be followed by the word “articles”.

so
{Keyword:Heartburn} Cured Now!

Would appear as : “Acid Reflux Cured Now” to someone that was searching for acid reflux.  That person would be more likely to click on my ad because it has their exact keyword phrase their were using. This is a great way to really laser target your Adwords advertising and spend less while making more.

You can use ANYTHING as long as you write it like this {Keyword:Your Chosen Words}
Also, you can use this technique on ANY line of your Adwords ads. This is a great way to get more clicks and find targeted visitors that want your product. I’ll repeat it again, people will generally click an ad that has their exact keyword phrase.

Best of all, this is absolutely legal and Google Adwords has instructions on how to do this in their Adwords instructions.

I’ll talk more about content versus search networks on Adwords later this week.